What is Social Engineering?

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If you’ve been hearing the term “social engineering” a lot lately, you’re not alone. It’s quickly becoming one of the most talked-about topics in the world of technology and cybersecurity. So, what exactly is social engineering? Let’s take a closer look.

What Is Social Engineering?

Social engineering is an attack tactic used by cybercriminals to manipulate victims into giving out sensitive information or performing certain actions that can be used to gain access to networks or systems. This type of attack often takes advantage of human psychology and social behavior by exploiting people’s natural trust in others and manipulating them into providing confidential data or even taking specific actions on behalf of the attacker. Let’s dive in and look at how social engineering works and why it is so dangerous.

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How Does Social Engineering Work?

At its core, social engineering involves manipulating people into performing actions that they wouldn’t normally do. It’s a form of attack that exploits human behavior rather than technical vulnerabilities. Criminals use this technique to gain access to valuable data, such as passwords and credit card numbers, or even physical goods, like cash or jewelry.

One of the most common forms of social engineering is phishing—a type of cyberattack in which criminals send fraudulent messages via email, SMS, or other communication channels with the goal of getting victims to click on malicious links or download malware-infected attachments. Phishing attacks are often disguised as legitimate emails from reputable companies; for example, an attacker might send an email purporting to be from a bank asking for account verification details in order to “protect” the user’s account from fraud.

In addition to phishing scams, attackers may also engage in “pretexting”—creating false pretexts to obtain sensitive information from unsuspecting victims over the phone or via email. For example, an attacker might call a victim pretending to be a customer service representative from their bank in order to get them to provide their personal information under false pretenses. In some cases, attackers may even physically impersonate someone else in order to gain access to restricted areas—a tactic known as “tailgating”.


The threat posed by social engineering is real and growing every day. Business owners should educate themselves and their employees about the dangers of social engineering and the techniques used by attackers so that they can protect against these threats more effectively. By understanding the techniques used by attackers and taking steps like implementing two-factor authentication on all accounts, businesses can reduce their risk of falling victim to a social engineering attack significantly.

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